Sexy Brands with Staying Power

The interaction between your brand and your client follows a similar path as a romantic relationship: courtship, engagement, commitment, and comfort.

There is an evolution that happens from that first date. You may be wearing your best heels, your red lips and designer jeans, with hair perfectly styled for that first meeting ... but I can pretty much guarantee you're in an old t-shirt and leggings, make-up-less, with hair in a messy bun by year two. If not waaaaaaaay sooner.

Your branding is a lot like that first date. It's the come-hither of the interaction. It needs to grab someone's attention -- and not just ANYONE's attention. It needs to catch the eye of your Perfect Client.

Prioritising your investment? Of course you are! Make those first few introductions with your clients the most captivating: branding, lead magnets, landing page or homepage. By the time someone invests in your offer, you're safely in the leggings stage: where quality and content matters A LOT MORE than what it looks like.